Case studies
that show how we actually think
These are not “ranked #1 in 7 days” stories. Each case explains the **problem, decisions, trade-offs, execution, and outcome** — the same way we’d approach your site.
Local Service Business (Multi-City)
Local SEO Technical SEO Lead GrowthA service business operating across multiple cities with poor lead quality, inconsistent rankings, and pages competing against each other.
The problem
The site had dozens of location pages, but Google struggled to understand which pages were authoritative. Rankings fluctuated weekly, and traffic that did arrive converted poorly due to unclear service positioning.
Our approach
Week 1–2: Diagnosis
We mapped keyword intent per city, identified cannibalisation, and uncovered technical issues blocking proper indexation.
Week 3–6: Restructure
Consolidated overlapping pages, rebuilt internal linking, and created a clear service → city hierarchy.
Month 2–4: Authority + UX
Improved trust signals, added conversion-focused sections, and aligned content with local search intent.
Outcome
Rankings stabilised first, then improved. Leads increased without increasing traffic proportionally — a sign that **quality and intent alignment** were fixed.
Have a local or multi-location site?
We’ll show you where pages are fighting each other.
Ecommerce Brand (Competitive Niche)
SEO Content Topical Authority Revenue SEOAn ecommerce store stuck on page 2–3 for high-intent keywords despite having “SEO content” already published.
The problem
Blog content existed, but it wasn’t supporting commercial pages. Google saw the site as fragmented rather than authoritative.
What we changed
- Built topic clusters around revenue categories
- Rewrote category pages to match search intent
- Internal linking redesigned to push authority where it mattered
Why it worked
Instead of chasing more keywords, we aligned content around **purchase-driven intent**. Rankings followed structure — not volume.
Ecommerce SEO not converting?
We’ll map intent to revenue pages.
SaaS Website (Early-Stage)
SaaS SEO Product Pages GrowthA SaaS product with decent backlinks but almost no search visibility for product-led queries.
The challenge
The site explained features, not problems. Search intent was informational, while pages were written like sales decks.
Fix
We rebuilt pages around pain-points, comparison searches, and “alternative to X” queries — then layered in conversion UX.
SaaS not ranking for product keywords?
We’ll show what Google expects.